Online Profiles – Managing your Identity
The internet is a very important platform for human beings the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. For this to happen, your name must be attached to a profile.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want to hide some parts of your life online. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. His images were not spared either. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a solution to this. The solution is optimization of what appears when your name is searched. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.